Live, from 1973, it's composer/arranger Edd Kalehoff hawking Schaefer beer with the unstoppable power of the Moog Modular. (Via.)
Kalehoff—still going strong in his sixties—crafted a ton of game-show music for Mark Goodson and Bill Todman; he's best known for his work on The Price is Right. He's also done plenty of backgrounds for news and sports programming, particularly for ABC. Click on the "Edd's Classics Medley" on Kalehoff Productions' website for an idea of how deeply his composing and orchestration work has imprinted itself onto your subconscious.
1 comment:
I got a kick out of this clip when I first saw it in the documentary about Robert Moog (oddly enough called Moog). This is the second time that Schaefer beer was referenced in a matter of days. There was an article in the Wall Street Journal about a poet (Campbell McGrath) and his new book, in which one poem is entitled "Ode to a Can of Schaefer Beer." I now have a hankering to seek out some Schaefer.
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