The Metropolitan Opera, having mastered the cutting-edge technology of billboard advertising, is now setting its sights on the rest of the media landscape, as it existed under President Eisenhower. Starting on December 30, the Met will broadcast live opera performances into movie theaters. You know, like the Kefauver hearings and the Marciano-Moore fight.
Actually, I don't think this is a bad idea at all, but it's just so easy to make fun of, so that's what wins out here. Here's a preview of their inaugural broadcast.
(That's an interesting approach Seiji seems to be taking over there in Vienna.)
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